We mentioned the importance of K.P. eyes and the way they are able to synthesize the important information
about a given business.
Therefore it isn't surprising that often a KPI evolution overview slide is included in company presentations.
The data presented in terms of KPI dynamics can come from the company financial reports or market data
providers like Bloomberg in fact said or any other relevant source.
It can often span over four to five years but that can vary depending on relevance availability of data
points and space among other factors.
Growth rates are at compound annual growth rates can be added to each chart as additional data points.
The slide format can also be used to present information about a market or an economy.
In that case the KPI is going to be things like total industry revenue market shares of top sector players
average output price in the industry relevant in case of commodity markets like oil metals cement and
so on GDP or any other macroeconomic indicator.
Industry reports can be sourced from market data providers like Euromonitor Data Monitor and Nielsen
macroeconomic data can be sourced from the Economist Intelligence Unit Bloomberg or the websites of
the World Bank and the IMF.
A KPI evolution slide would often use bar or line charts to present a trend over a time period.
The number and positioning of charts can vary.
Here will give you a classic example of a slide split into four quadrants that can include four bar
charts to give you some ideas of what data points can be shown for a company.
These can be revenue Ebbitt the Ebbitt or cap x for an industry.
These can be total industry revenues total industry volumes market shares of different players average
market price for a unit of output say USD per barrel of oil for an economy.
These can be GDP GDP per capita inflation government debt and so on.
Above the bars can be shown growth rates year on year or CAGR.
And we can choose whether to create a message driven slide in this section.
We covered classic slide templates you can use to present the business of a company to several stakeholders
including investors lenders management employees partners competitors regulators and so on.
These slides are regularly found in company profiles presentations and information documents.
Now you have all the pieces of the puzzle and the toolkit to put them together and prepare complex state
of the art presentations.